A Humorous Spin On The Everyday Struggles That Impact Peoples’ Mental Health
The television ad campaign was based on super slo-motion footage of people freaking out about everyday life struggles. The first ad featured a struggle reported by many Ellie clients - the birthday blues.
Summary
Ellie Mental Health, with 400+ clinics opening nationwide, is on track to become the largest mental health care provider in the country. Our collaboration with Ellie began right on the cusp of this explosive growth, when they asked us to give their identity and website a refresh ahead of franchising. Their goal, they told us, was to take the playful spirit that made the original 16 Minnesota clinics so successful and translate it to a national audience.
Client
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Brand identity
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Digital Design
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Campaign
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Photo/Video
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Custom Fabrication
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Marketing + Strategy
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AV + Tech Integration
copy
Services
Services
Brand Identity
Digital Design
Campaign
Photo/Video
Custom Fabrication
Marketing + Strategy
AV+Tech Integration
Venture Academy uses the Universal Design Learning educational framework which allows the school to adapt and customize to each student’s unique needs.This educational philosophy, and the spatial flexibility required to implement it in the classroom, was kept top of mind while designing and fabricating 20+cabinets, desks, and other pieces furniture for the school.
A Physical to Digital Refresh for Saint Paul-Based Charter School
Venture Academy
A New Visual Identity Re-imagined
The furniture was designed to facilitate flexible use of the spaces while ensuring the needs of teachers, staff, and students could be seemlessly met. To maintain a light, inviting feel throughout the school, the furniture was built using real wood and natural finishes.
Brand Identity
Digital Design
Video
Custom Fabrication
WHAT WE DID
Our conversation with Venture Academy soon evolved from the look and feel of the school’s physical spaces to the look and feel of the school’s identity. There too, Universal Design Learning played a guiding role. We began the identity work with a new school slogan, “One Community. Many Paths.” This slogan highlight the school’s commitment to community as well as the individuality of every member of that community.
One Community. Many Paths.
The logo is a visual expression of the school’s philosophy, featuring many individual triangles coming together to form a communal circle.
The website was designed to be a showcase of the school’s community utilizing photos taken by the students and staff.
We then added video of the school’s various educational activities to give prospective students a look at Venture Academy student life.
Custom Fabrication Details
The conference room in Ellie’s new HQ featured a projection and audio installation that was easily operatable from a custom touch screen panel.
Tech Integration & Conference Room Design
The conference room in Ellie’s new HQ featured a projection and audio installation that was easily operatable from a custom touch screen panel.
When Ellie turned their attention to their new national headquarters and therapeutic spaces, they enlisted us to do AV + Tech Integration as well as custom fabrication.
AV + Tech Integration & Custom Fabrication
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Brandi Van Der Splecvick, Director of Marketing
500,000+ confetti pieces
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8.2 million launch
video views
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30,000+ uses of #NFLTwitter in one week
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300+ press stories across print, online, and broadcast
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THE NUMBERS
AAF Award
Gold Honor, Best Use of Photography
Mental Health Monthly
Ellie Mental Health Strikes Gold
MplsStpaul
Mental Health Care For Those In Need