The practical stop-motion introduction to the show featured the shape patterns that tied the Out Loud branding to the core Ellie brand.
An intro that shapes the show
Custom Fabrication Details
The conference room in Ellie’s new HQ featured a projection and audio installation that was easily operatable from a custom touch screen panel.
Tech Integration & Conference Room Design
The conference room in Ellie’s new HQ featured a projection and audio installation that was easily operatable from a custom touch screen panel.
Ellie wanted the show’s setting to be relaxed, but not informal. So we designed and fabricated a TV set and desk in the vein of a morning news show.
Custom set design
Summary
Ellie Mental Health, with 400+ clinics opening nationwide, is on track to become the largest mental health care provider in the country. Our collaboration with Ellie began right on the cusp of this explosive growth, when they asked us to give their identity and website a refresh ahead of franchising. Their goal, they told us, was to take the playful spirit that made the original 16 Minnesota clinics so successful and translate it to a national audience.
Client
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Brand identity
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Digital Design
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Campaign
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Photo/Video
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Custom Fabrication
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Marketing + Strategy
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AV + Tech Integration
copy
Services
Services
Brand Identity
Digital Design
Campaign
Photo/Video
Custom Fabrication
Marketing + Strategy
AV+Tech Integration
Ellie Mental Health, saw the need to create longer form content addressing mental health concerns in the field, and the concept of Out Loud was born. The program features Ellie CEO, Erin Pash, in conversation with other professionals, exploring a wide range of topics often overlooked in today's conversation on mental health and wellness.
A platform for conversation about mental health
Out Loud
Brand Identity
Digital Design
Campaign
Photo & Video
Custom Fabrication
AV & Tech Integration
WHAT WE DID
"This is your Testimonial quote. Use this space to share reviews about you, your services or your business."
Brandi Van Der Splecvick, Director of Marketing
500,000+ confetti pieces
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8.2 million launch
video views
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30,000+ uses of #NFLTwitter in one week
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300+ press stories across print, online, and broadcast
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THE NUMBERS
AAF Award
Gold Honor, Best Use of Photography
Mental Health Monthly
Ellie Mental Health Strikes Gold
Mpls St. Paul
Mental Health Care For Those In Need
RECOGNITION
MORE CASE STUDIES
An identity all it's own
The show needed an identity that was related to, but distinct from the core Ellie brand.